Imagine this, a middle aged white woman, give business consulting seminars to entrepreneurs in the midwest. Strange? No at all. Now imagine if I told you this woman loves rap music, specifically Tupac, and ever seminar, ever point within her seminar, refers back to a Tupac or Jay Z lyric. While half of us are laughing, and the other half waving their pandering flag, all of us are intrigued. This woman has combined two worlds and is currently making a killing! She has learned the art of finding inspiration from other networks and found a way to create uniqueness within her niche.
Borrow Inspiration = Create UNIQUENESS
Let's take your talent, let's say you create custom coffee mugs. You create your name, website, social media and you're all set and realize, everybody and their coffee drinking grandmother, creates custom coffee mugs. THE DISAPPOINTMENT. While you create cool, custom coffee mugs that customers can not get from nobody else, you notice users are only loyal to one thing: PRICE! You need to create uniqueness. Something that makes you stand out from the rest, something that users will buy into and feel like they MUST do business with your brand.
Those same coffee mugs, how cool would it be if your sent out 10 mugs, across to world to various individuals you've connected with via Instagram. Equipped with your social media handle located on the mug and proper branding, show your followers how your same mug is traveling the world! Each post should tell a story, about that location and the individual, and this allows you to connect with the hearts of your followers. Soon everyone will want to purchase your mugs, just to share their story. Ultimately, your uniqueness, allows you to win.
No matter your brand, your field of expertise, find another interest, passion of yours and "borrow inspiration". Be Bold but Be Unique.!
NEXT UP: Change with Technology